34º Digital Business Congress APDC

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The 2024 edition of the Congress was marked by the 40th anniversary of APDC, which is now an association of the digital ecosystem. A role it intends to strengthen by presenting a document with the vision and concrete measures of ICT and Media companies for the development of the national economy. The aim: to make Portugal one of the leaders of Europe’s digital economy and society over the next eight years. Although the country has made significant progress on a number of fronts, as became clear during these two days of reflection and debate, it is still facing threats and challenges that need to be addressed. And fast.

With AI at the center of all the reflections, it has become clear that this is an irreversible path, and we have to look at the potential for expanding knowledge that it brings with it, complementing human intelligence and guaranteeing a better future. Not using this disruptive technology is not an option, not least because it will probably bring about the biggest leap in productivity in human history.

In this respect, the country may have a unique opportunity to differentiate itself. As long as it guarantees the success of the digital transformation in organizations, people and the public sector. The new government has given assurances that it is committed to an acceleration strategy, with the ambition of making the economy more agile and innovative. The process is underway, digital technologies are critical to development in all areas and speed of change will be absolutely essential.

Take a look at everything that was discussed at the 33rd Digital Business Congress! A Congress for sharing knowledge, reflection, exchanging ideas and building scenarios for the future!

ACCESS THE CONGRESS PHOTO ALBUMS

Live Talks, short conversations between technology executives to reflect on and exchange ideas about issues that affect the sector, are already a classic feature of the APDC Congress and 2024 was no exception. These talks took place in the space created for the purpose, and are an exclusive format for annual sponsors.
Various leaders from the most important national technology companies exchanged views with guests/customers. .PT, Accenture, Capgemini, Deloitte, DXC Technology, Ericsson, Glintt Next, Inetum, Kyndryl, MEO, Minsait, NTT DATA, NOKIA, Salesforce, Vantage Towers, and Vodafone accepted the challenge and recorded conversations in the Congress lounge!

33º DIGITAL BUSINESS CONGRESS APDC

Launch Dinner Flickr

33º DIGITAL BUSINESS CONGRESS APDC

01.07.2025 Flickr

31º DIGITAL BUSINESS CONGRESS APDC

02.07.2025 Flickr

LIVE TALKS FROM THE CONGRESS

This year we invested again in Live Talks, short conversations between technology executives to reflect and exchange ideas on themes that mark the sector. The conversations took place in the Congress venue, an exclusive format for annual sponsors. Thus, several leaders of the most relevant national technology companies exchanged views with guests/clients. .PT, Accenture. AWS, Capgemini, Deloitte, DXC Technology, Inetum, Kyndryl, MEO, Minsait, Nokia, NTT DATA, Salesforce, Vantage Towers and Vodafone accepted the challenge and recorded conversations in the Congress lounge!

Available on YouTube and Spotify.

WINNERS OF ONLINE PRIZES

In this 34th edition of the Congress, we once again opted for GAMIFICATION and rewarded the most active participants in the app. The prizes are the following: 3 in 1 Vouchers – .pt domain, website building tool and free hosting and email inboxes for 12 months, from .PT; One registration for the course: “Curso NIS2 e DORA – O caminho da implementação e do compliance” (“NIS2 and DORA Course – The path to implementation and compliance”), from CIIWA; One Dell EcoLoop Urban Backpack 14-16, from DELL Technologies; Summer backpack, including beach towel and water bottle, from Galp; A short course in Digital Marketing and Innovation (up to 12 hours), from Lisbon Digital School; Lifestyle-style T-shirt, featuring an illustration by Laura Andrade (Unthink Illustrations) and Magycal branding, from Magycal; An in-person registration for the PMI Portugal 2025 annual conference – “NextGen Projects – Leading the Future” (10 and 11/Oct), from PMI Portugal.

FUTURE CITIES AND TERRITORIES AWARD

The winners of the 4th edition of the Cities & Territories of the Future Award were announced at the 34th Digital Business Congress. The aim was to recognize pioneering projects based on technological solutions that transform cities into more liveable, sustainable and economically viable spaces.

By category, the winners were:

– Health and Wellness | Vitruvian Shield;
– Equality and Inclusion | Technovation Girls Portugal;
– Mobility and Logistics | Massificação da rede de carregamento de veículos elétricos, com uma menção honrosa para o Projeto Informação em Tempo Real;
– Qualifications  | UBBU, com uma menção honrosa para o projeto Machine-driven Identification of Talent (MIT);
– Citizen Relationship and Participation | Mensagem de Lisboa;
– Economic Development | Startup Barreiro;
– Sustainability, Circular Economy and Decarbonization | Innovation and Decarbonization Laboratory (ID Lab), com uma menção honrosa para o projeto build.ing – Plataforma de Simulação de Projetos Construtivos para novos Edifícios.

Learn more at premiocidades-apdc.pt/vencedores-2025/.

Watch the Winners Announcement session in portuguese.

BEST THESIS AWARDS WINNERS

The winners of the 5th edition of the Best Thesis Award were also announced at the APDC Congress. This initiative, which was once again sponsored by Axians Portugal, has the support of CEE – Consortium of Engineering Schools, and also includes the Academies participating in the UPskill Program. The aim is to distinguish the best master’s dissertations in the areas of information technologies, telecommunications and media. The winners were, by category:

IT | Pedro Manuel Vicente Almeida, with the dissertation “Interação de um Robô Social com Utilizadores Humanos através de Linguagem Natural” | Universidade de Coimbra Testimony

Telecommunications | Mariana Amador Valente, with her dissertation “Antena de Banda Larga para Sistemas de Radar ‘Through-Wall” | Universidade de Aveiro Testimony

Media | Daniel Gea Palenzuela, with her dissertation “Reconhecimento de Objetos por Som para Pessoas com Deficiência Visual” | Faculdade de Engenharia da Universidade do Porto Testimony

Congratulations to all the winning young talents and to all the applicants! Thanks to Axians for sponsoring this award once again!

Watch the session in portuguese or english.

WOMEN SHAPING TECH

As part of the celebration of the International Day of Women and Girls in Science, APDC (Portuguese Association for the Development of Communications) has launched the Women Shaping Tech Award.

Watch the session in portuguese or english.

Born from Knowledge winner announcement

The winner of the Born from Knowledge award, promoted by Code for All_, is Machine-driven Identification of Talent (MIT). Testimony
The project responds to the growing shortage of talent in ICT through an innovative talent identification model. Using AI, machine learning and psychometric tools, the MIT platform makes it possible to predict people’s talent to learn quickly and succeed in technological careers, even before they acquire the necessary technical skills. In this way, it eliminates barriers to entry, making digital reskilling more efficient and inclusive. It was developed by Code for All_ (formerly Academia de Código).
ANI administrator Silvia Garcia presented the winner with the “Tree of Knowledge” art piece, a synonym for scientific excellence and social and economic relevance, as well as the 2,500 euro cash prize and diploma. This project received an honorable mention in the ‘Qualifications’ category, within the scope of WSA Portugal.

Watch the session in portuguese or english.

REVIEW LOOK & FEEL OF THE TWO DAYS OF THE CONGRESS