Ricardo Rocha, married to Lislaine and the father of 4 children (all with Lislaine). CEO of Softbox | LuizaLabs, passionate about entrepreneurship and pushing people forward. Technical Degree in Business Administration by ETFG, Bachelor's Degree in Information Systems by FPU, and MBA in Commercial Management by FGV. Professional focus on solutions that deliver high value through technological innovation, simplification, generating opportunities, and development for business and people. Entrepreneur in the Technology sector has received more than R$250 million in investments and in 2019 sold 03 companies to the holding of Magazine Luiza. Today he is as Head of the Seller Platform, which grows triple-digit percentage.