Frederica CEO & Digital Influencer
Vanessa Martins is one of Portugal's leading Influencers. In 2013, she was one of the first public figures pioneers in the digital field with the launch of the blog Frederica. Currently, Frederica is a lifestyle website that focuses on various topics such as fashion, beauty, healthy living and travel. In 2019, Vanessa launches Frederica magazine, in paper, a continuation of what is done on her online platform with exclusive articles and innovative content.
Frederica is also present in the e-commerce world, with private label products, in the Self-Care world. Products like gummies, workout bands, teas, oils, roll-ons or, more recently, a home wear line with her pajamas can be found in her website www.frederica.pt/loja.
Recognized by many as one of the main Portuguese it girls, Vanessa is now one of the most influential people in the digital world, with more than 615 000 followers on her social media and numerous partnerships alongside renowned brands within their segments.